Email Marketing Guide for Start-Up and Small Businesses

Business, Economy, Start-Up
Email marketing is a tool for small business owners to reach current and potential customers and choosing the right application can help a company attract more sales. These services let businesses send out email campaigns, test the messages before they are sent to the masses, combine the emails with social media efforts, and track the performance of these campaigns. How to Succeed in Email Marketing Now that you know the benefits of email marketing, let’s discuss some of the ways to get the best results. Decide How You Plan to Use Email MarketingIncluding e-mail as part of your marketing mix can help maximize the results of your marketing endeavors. The success will depend on the amount of research you put in your strategy. This will help you determine your message;…
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7 Ways to Keep Your Business Going in Difficult Times (COVID-19)

7 Ways to Keep Your Business Going in Difficult Times (COVID-19)

Business, Covid-19, Economy, Start-Up
As we have seen from the recent fallout of COVID-19, small businesses are at the mercy of the global economy. Business might be great one day, and in the span of 24 hours, you could lose your entire customer base due to catastrophe. Organizations can face different obstacles they will need to overcome to ensure their survival. Just when everything appears to be running smoothly, a business can experience a nasty surprise that can damage its operations, finances and/or reputation. If you want to help direct a business out of hardship to ensure its longevity, read the following seven ways to get through any tough time in business. Look at the Big Picture People have a tendency to attack the most obvious immediate problems with vigor and without hesitation. That’s…
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