Email Marketing Guide for Start-Up and Small Businesses

Business, Economy, Start-Up
Email marketing is a tool for small business owners to reach current and potential customers and choosing the right application can help a company attract more sales. These services let businesses send out email campaigns, test the messages before they are sent to the masses, combine the emails with social media efforts, and track the performance of these campaigns. How to Succeed in Email Marketing Now that you know the benefits of email marketing, let’s discuss some of the ways to get the best results. Decide How You Plan to Use Email MarketingIncluding e-mail as part of your marketing mix can help maximize the results of your marketing endeavors. The success will depend on the amount of research you put in your strategy. This will help you determine your message;…
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Worries About Business 2021? Making Money | Small & Start-ups Business

Worries About Business 2021? Making Money | Small & Start-ups Business

Business, Economy, Start-Up
One of the primary worries of small business owners around the globe is how to make sure their enterprise makes money. You need your business to not only make money but you need it to make a profit after you have paid your overhead expenses. The financial definition of profit is the balance of total revenue less than your total expenses. Let’s get started. 1. Get Organized To achieve business success you need to be organized. It will help you complete tasks and stay on top of things to be done. A good way to be organized is to create a to-do list each day. As you complete each item, check it off your list. This will ensure that you’re not forgetting anything and completing all the tasks that are…
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7 Ways to Keep Your Business Going in Difficult Times (COVID-19)

7 Ways to Keep Your Business Going in Difficult Times (COVID-19)

Business, Covid-19, Economy, Start-Up
As we have seen from the recent fallout of COVID-19, small businesses are at the mercy of the global economy. Business might be great one day, and in the span of 24 hours, you could lose your entire customer base due to catastrophe. Organizations can face different obstacles they will need to overcome to ensure their survival. Just when everything appears to be running smoothly, a business can experience a nasty surprise that can damage its operations, finances and/or reputation. If you want to help direct a business out of hardship to ensure its longevity, read the following seven ways to get through any tough time in business. Look at the Big Picture People have a tendency to attack the most obvious immediate problems with vigor and without hesitation. That’s…
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Impact of COVID-19 on Indian Economy

Impact of COVID-19 on Indian Economy

Covid-19, Economy
Sources – KPMG, EY, Nomura, MoSPI   India’s real GDP decelerated to its lowest in over 6 years in 3Q 2019-20, and the outbreak of COVID-19 posted new challenges. Government has taken steps to contain the spread, such as nationwide restrictions for 21 days and a complete lockdown of the states have bought all the economic activities to standstill barring the essential services. This has an impact on consumption and investments. While Indian businesses, barring a few sectors, can possibly insulate themselves from the global supply chain disruption caused by the outbreak due to lower reliance on intermediate imports, their export COVID-19 infected nations could take a hit. In sum, the three major contributors to GDP – private consumption, investments and external trade, will get affected. Three scenarios can be…
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Types of Businesses

Types of Businesses

Economy, Start-Up
A business entity is an organization that uses economic resources to provide goods or services to customers in exchange for money or other goods and services.There are different types of businesses to choose from when forming a company, each with its own legal differences. Typically, there are five main types of businesses: Private Limited Company, Limited Liability Partnership, General Partnership, Sole Proprietorship, and One Person Company. Before creating a business, entrepreneurs should clarify what is important to them when running their business. Private Limited Company: A private limited company is a company which is privately held for small businesses. The liability of the members of a Private Limited Company is limited to the amount of shares respectively held by them. Shares of Private Limited Company cannot be publically traded. Features of Private Limited…
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